A landing page (sometimes known as a microsite) is a single web page that appears in response to clicking on a search engine optimized search result, an online advertisement, or print copy. At CPT we can link a landing page from social media, email campaigns or print campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By providing reports on activity from visitors to landing pages we can help marketers determine their returns on marketing spend.

To learn more about how CPT can help you market more effectively with land pages ask about our cross media services.